Honda also led the industry with seven models earning the highest initial quality rankings in their respective segments, including Accord and Civic. The Acura brand finished third overall.
Honda Manufacturing of Alabama’s Corporate Affairs and Communication Manager Mark Morrison said this is the first time since 2002 any brand of automobile has received this many awards. Morrison said having seven first-place award recipients out of 11 models is “incredible.”
The Honda brand achieved its best-ever score, ranking second overall, but first among non-luxury brands.
The locally built Ridgeline pickup earned the highest initial quality ranking in the truck category, and the Odyssey minivan, which underwent a full model change for 2011, improved its IQS score from the year before.
The study recognized Honda plants in Indiana, Japan and Ohio for superior manufacturing quality.
Of the seven Honda models earning the highest initial quality score in their segments — the most segment leaders of any brand — five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV, followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (subcompact car).
Since 1987, J.D. Power and Associates has been surveying car buyers to measure the initial quality of new vehicles after the first 90 days of ownership. The Initial Quality Survey is widely recognized as a measure of vehicle quality and owner satisfaction.
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