American Honda Motor Co. Inc. announced Wednesday it is the highest ranking mass-market (non-premium) brand for the second consecutive year. Honda came in fifth among all industry nameplates such as Lexus, Jaguar, Porsche and Cadillac in the study.
The products made at Honda Manufacturing of Alabama in Lincoln fared well in the study, with the Honda Odyssey coming in at No. 2 in the midsized van category, the Honda Ridgeline coming in at No. 2 in the midsized pickup truck category, and the Honda Pilot coming in at No. 3 in the midsized crossover/SUV category.
"We believe we are going in the right direction when it comes to quality and we are pleased with the industry rankings of the Odyssey, Pilot and Ridgeline. But we also know that as we improve so does our competition, so that is why we are committed to improve our quality every day," said Mark Morrison, manager of Corporate Affairs and Communication at HMA.
"This continued commitment to quality will be critical as we increase production capacity to 340,000 vehicles and engines in 2013 and prepare for the addition of the Acura MDX to our lineup in Alabama."
The Honda brand was able to hold on to its position as the highest performing mass-market brand by improving on its industry leading score from one year ago and for the fourth straight year overall.
"At Honda Manufacturing of Alabama, we strive daily to deliver high quality products — both vehicles and engines,” Morrison said. “We are pleased that this year’s key quality survey reflects improved results from the efforts of our team of 4,000 associates."
The J.D. Power and Associates’ Initial Quality Study helps consumers evaluate the quality and design of new vehicles. Since 1987, J.D. Power and Associates has surveyed vehicle owners to examine and measure the initial quality of new vehicles after the first 90 days of ownership.
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