HMA unveils 2014 Acura MDX
by Shane Dunaway
May 03, 2013 | 3757 views |  0 comments | 10 10 recommendations | email to a friend | print
Alabama Gov. Robert Bentley shakes hands with Honda Manufacturing of Alabama President Tom Shoupe near the conclusion of the “Fueled by Pride” line-off ceremony Thursday. Company officials held the ceremony to unveil the 2014 Acura MDX luxury sport-utility vehicle. Photo by Bob Crisp/The Daily Home
Alabama Gov. Robert Bentley shakes hands with Honda Manufacturing of Alabama President Tom Shoupe near the conclusion of the “Fueled by Pride” line-off ceremony Thursday. Company officials held the ceremony to unveil the 2014 Acura MDX luxury sport-utility vehicle. Photo by Bob Crisp/The Daily Home
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LINCOLN — About 1,500 Honda Manufacturing of Alabama associates gathered inside the plant Thursday as company officials unveiled the 2014 Acura MDX during a “Fueled by Pride” line-off ceremony.

“Today we celebrate a new Alabama-made vehicle, fueled by the pride of Honda associates who are committed to exceeding the expectations of our Acura customers,” said Tom Shoupe, HMA president.

The $2 billion plant exclusively produces the MDX as well as the Honda Odyssey minivan, Honda Pilot SUV and the Honda Ridgeline truck.

The more than 4,000 associates employed at the plant produce more than 340,000 vehicles per year.

Features for the MDX include the all-new Earth Dreams Technology direct-injection V-6 engine, class-leading fuel economy and seven-passenger seating.

“What a beautiful vehicle we have created together,” said Jim Keller, chief engineer for the MDX at Honda Research and Development in Raymond, Ohio. “Today we celebrate not a finish line but a starting line. Our race is just beginning, and to win this race takes a constant and committed focus on quality and on the customer.”

Gov. Robert Bentley attended the ceremony and addressed the sea of associates in white Honda uniforms, lauding their strong work ethic and focus on their craft.

“Our state has some of the hardest workers in the country,” Bentley said. “Every time I travel somewhere and see a Honda MDX, I’ll know it’s made right here in Alabama. When I’m trying to sell industries and investors on bringing their business to Alabama, I point to you as a great example of success in our state.”

Contact Shane Dunaway at sdunaway@dailyhome.com.