“The idea of charging for newspaper content is taking hold across the country, with more and more newspapers going to some sort of paid model,” said Ed Fowler, editor and publisher of The Daily Home. “Journalists who write the stories, take the pictures, write the headlines and design the pages must be paid, regardless of the platform used for their work.”
Readers who don’t buy online subscriptions will still have some access to www.dailyhome.com. The new model will allow online readers seven free page views per month before prompting them to subscribe.
“Almost since the inception of the web, newspapers, including this one, have tried to provide free content,” said Fowler. “But times have changed, and we now must ask our readers to help us pay for that work.”
The Daily Home is offering a promotional rate for its digital subscription, charging 99 cents for the first month. Afterward, digital customers will pay $3 per week, or $12 per month, which includes access to Daily Home content on any Internet-enabled device.
A combined print and digital subscription will cost $3.33 per week or $13 per month. A print-digital package will cost $1 per month more than the traditional print subscription of $12 per month.
“If you’re already a subscriber to the print edition of The Daily Home, you can add access to the website for only $1 more per month,” said Kenny Farmer, digital media manager for the Daily Home.
The Daily Home will expand the content available online once the subscription-based model is in place. Currently, only a select number of articles make it online. Starting Sept. 1, however, every story produced by The Daily Home will be available online the moment it is ready for publication. Articles from the staff of the St. Clair Times newspaper will also be featured on the Daily Home website.
The Daily Home’s website will soon have a different look, as it is currently being redesigned. In addition to the new look, www.dailyhome.com will also provide content not available in the print edition, including slideshows, videos and up-to-the-minute news from the Associated Press.
“The ‘live updates feed’ has been a great addition to the Daily Home’s website,” said Farmer. “It connects our audience with writers and personalities from around the country. Readers will be able to see links to breaking news at www.dailyhome.com through the live updates feed as soon as it is published.”
Some of the ‘Tweets’ frequently posted to the front page of the Daily Home website include those by the Associated Press, Sports Illustrated, Talladega and St. Clair Emergency Management Agencies, Gov. Robert Bentley and the athletic departments of the University of Alabama, Auburn University and Jacksonville State University.
The staff of the Daily Home has recently increased the company’s visibility on social media sites such as Facebook, Twitter and Pinterest.
“We’re connecting with a lot of new people,” said Farmer. “We’ve really seen an increase in the amount of traffic at www.dailyhome.com since becoming more active on social media. Three stories published this month have become three of the top 10 most viewed stories in the history of our website.”
The Daily Home’s management says there are no plans to reduce the frequency of the newspaper’s print editions.
“We believe the stories you find in The Daily Home or on our website are valuable and are well worth the amount we are charging,” Fowler said.
Connect with the Daily Home on Facebook at www.facebook.com/dailyhomenewspaper; on Twitter at @dailyhome.com; and on Pinterest at www.pinterest.com/dailyhome.