Rick Humphrey, president of Talladega Superspeedway, unveiled the new Hallow-Dega logo and a number of events the speedway officials have planned leading up to what they are calling the Largest Halloween Party of the Year, the AMP Energy 500 event weekend, Oct. 30-Nov. 1.
“I can’t think of a better holiday to coincide with a Talladega race weekend,” Humphrey said. “Halloween is known for its thrills and chills. And with the AMP Energy 500 moving deeper into the Chase, to race number seven, I can assure you there won’t be a more thrilling NASCAR race this year.”
After unveiling the new logo, Humphrey and members of the media took turns tossing “pumpkins,” which were actually orange water balloons, from the top of the grandstands.
Humphrey encouraged fans to get in the spirit of Halloween by participating in Talladega Superspeedway’s “Who done it?” contest, which will begin on Monday.
“Fans will be able to go to our web site and get clues to different Talladega trivia questions,” Humphrey said.
Speedway officials also announced the launch of a new web site, www.hallow-dega.com, a site that will have contest clues as well as all the latest information about the race weekend. The “who done it?” contest is just one of many activities track officials have planned.
“We’re going to have costume contests on the property,” Humphrey said.
“We’ve partnered up with SPEED and we’re going to have a scream contest. The fans who come to Talladega with the best scream will be able to upgrade their seats to a better location or possibly to a suite that we have here at the track. We’ll have concerts on the property over the weekend.”
Humphrey said a haunted maze, haunted hayride and haunted house are all likely additions to the AMP Energy 500 event weekend.
While the date for the fall race has moved, Humphrey said the racing at Talladega would remain as wild and unpredictable as ever.
With the race now being the seventh in the 10-race Chase for the Sprint Cup, the stakes are higher than ever at the track drivers refer to as a “wild card.”